As any self-respecting music article-writer would do, I have researched this subject as thoroughly as I could before writing the initial sentence. I have to state that the endless blogs and articles about marketing your online alternative music all say quite similar things about general marketing. I will condense it as concisely as I can in the following 10 things: 1. Join a social media (Facebook . com, MySpace, Band-camp, Reverb-nation, Soundcloud, Twitter etc) 2. Setup an online site, 3. Update your site and profiles typically as it can be, four. write a good biography, five. write a great press-release (inc Digital Media Kit), 6. make online videos and distribute to Youtube, 7. offer tunes on free download services, eight. communicate with other bands and musicians and artists, nine. talk with your ' online fans', 10. don't upload useless posts or be too metal-headed talking to your potential general public.
Now, all this would seem common sense to the majority of people which maybe of hardly any help, however some simple marketing plans are lost on many musicians. You can quite easily do these things but still wind up lost inside dense, over-booming clouds of the internet static. Despite the many advancements in technology over the past ten years possibly even more, there exists still something to be said for following more common routes: i.e. playing live as much as possible, getting press coverage as well as radio stations airplay, in spite of the latter's evidently inevitable decline. Bands which may have combined doing this using the online promotional methods mentioned previously have often conducted very well- Arcade Fire becoming one prime case.
There are many other instances of acts whose main talents appear to lie in relentlessly efficient PR and whose songwriting ability is frequently, at best average, and also at worst, downright mediocre. Try surfing Myspace's 'My music Charts' and it seems quite astonishing that such sub-standard music will make it into any sytem. Depressing though this might seem, really the only acts who may have any type of permanence are those who can actually write decent music. It won't should be brilliant or even that original- just 'So so'. Nonetheless, longevity or fame might not be most of a problem for some- planet earth's going to end in any event by the Mayan calender in 2012- right?
The issue is that few musicians have a very good talent for PR. They actually do exist, but have been a tremendous minority. Perhaps, because of the opportunities available from the Internet, this minority is growing in dimensions. You might know about now we appear to have inside our midst is the the 'Do-all-Yourself' modern musician, who twitters while twiddling knobs with a mixer, blogging about one minute, hammering out bass-lines and lyrics the next, cutting and pasting links and vocal takes simultaneously. Can this really happen? I think it does, however i would question the quality of work that results. Like every other craft or skill, songwriting requires dedication while keeping focused.
Can these studies really go hand-in-hand while using the kind of thought-processes required for the effective application of online marketing techniques? May i individual embody musician, management and Public relations department? It can't be disputed that creativity in operational marketing exists quite as it does in music. Yet it's a different type of creativity altogether. What exactly is surely an undiscovered genius which has a lot of brilliant unheard tracks designed to do? Find an undiscovered PR expert that is stacked towards the gills with Website positioning knowledge and form a partnership. Can't really think of anything better for marketing you music online.
Now, all this would seem common sense to the majority of people which maybe of hardly any help, however some simple marketing plans are lost on many musicians. You can quite easily do these things but still wind up lost inside dense, over-booming clouds of the internet static. Despite the many advancements in technology over the past ten years possibly even more, there exists still something to be said for following more common routes: i.e. playing live as much as possible, getting press coverage as well as radio stations airplay, in spite of the latter's evidently inevitable decline. Bands which may have combined doing this using the online promotional methods mentioned previously have often conducted very well- Arcade Fire becoming one prime case.
There are many other instances of acts whose main talents appear to lie in relentlessly efficient PR and whose songwriting ability is frequently, at best average, and also at worst, downright mediocre. Try surfing Myspace's 'My music Charts' and it seems quite astonishing that such sub-standard music will make it into any sytem. Depressing though this might seem, really the only acts who may have any type of permanence are those who can actually write decent music. It won't should be brilliant or even that original- just 'So so'. Nonetheless, longevity or fame might not be most of a problem for some- planet earth's going to end in any event by the Mayan calender in 2012- right?
The issue is that few musicians have a very good talent for PR. They actually do exist, but have been a tremendous minority. Perhaps, because of the opportunities available from the Internet, this minority is growing in dimensions. You might know about now we appear to have inside our midst is the the 'Do-all-Yourself' modern musician, who twitters while twiddling knobs with a mixer, blogging about one minute, hammering out bass-lines and lyrics the next, cutting and pasting links and vocal takes simultaneously. Can this really happen? I think it does, however i would question the quality of work that results. Like every other craft or skill, songwriting requires dedication while keeping focused.
Can these studies really go hand-in-hand while using the kind of thought-processes required for the effective application of online marketing techniques? May i individual embody musician, management and Public relations department? It can't be disputed that creativity in operational marketing exists quite as it does in music. Yet it's a different type of creativity altogether. What exactly is surely an undiscovered genius which has a lot of brilliant unheard tracks designed to do? Find an undiscovered PR expert that is stacked towards the gills with Website positioning knowledge and form a partnership. Can't really think of anything better for marketing you music online.
About the Author:
Looking for the new alternative music bands online music videos, then visit www.montrecords.com or glamrockmusic.com for glam rock new fashions for you.
