This week's tip is focused on content creation for your Youtube channel. First, let's start out with several popular types of videos that people put together on Youtube. You can get Powerpoint or Keynote presentations, screencasts, stuff from Fiverr like animations, paper clipping and drawings and lastly, the most used which is presenting in front of the camera. As you now understand the forms of videos that you can put together, here's our 4-step formula to help you make better videos for your business.
Step one is the Opener. This is the most important element of your video. Statistics reveal that most videos are closed throughout the first 5 seconds of them starting. So you want to do something that's going to catch the audience's attention immediately. And this is what we call a Patter Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like a logo or like an animated title, you want to do something different. A great example of Pattern Interrupt is simply just - "In this video, you're able to learn XYZ".
Step two is the Introduction. Now this is how you can put your branding. If you have a fantastic animated logo for your title, that is great, you need to use that. If you don't, you can be creative. You can hold up a piece of paper with your logo. In this element of the introduction, what you would like to do is give out stuff like your name, your company, the name of your TV show. So say for instance - "Hi, my name is James and welcome to James' Mowing. I'm the founder of James' Mowing Company and this show is all about how to cut your grass the right way."
Step three is the Body of your show. That's where you give all the content that your viewers want. A lot of keyword research in our previous video will help you decide what you need this part to be about. Step four is the Call To Action. Every video must have a powerful call to action at the conclusion of it. There isn't any point producing videos just for the sake of creating videos. We must have a purpose or a reason why you're creating this video. So at the conclusion of each video, make sure you tell your viewers what it is you'd like them to do. Whether it is to subscribe to your Youtube channel, to sign up to your opt-in list or to obtain a product or service that you have.
And lastly, the most crucial rule about online video, the shorter the videos, the better. We find videos that are about 2-3 minutes in length, perfect. And now, let's get onto this week's challenge. This week's challenge is to create a video using our 4-step formula. So that is Opener, Branding, Body and Call To Action. V:5
Step one is the Opener. This is the most important element of your video. Statistics reveal that most videos are closed throughout the first 5 seconds of them starting. So you want to do something that's going to catch the audience's attention immediately. And this is what we call a Patter Interrupt in marketing. Instead of wasting your first 5 seconds of your video on like a logo or like an animated title, you want to do something different. A great example of Pattern Interrupt is simply just - "In this video, you're able to learn XYZ".
Step two is the Introduction. Now this is how you can put your branding. If you have a fantastic animated logo for your title, that is great, you need to use that. If you don't, you can be creative. You can hold up a piece of paper with your logo. In this element of the introduction, what you would like to do is give out stuff like your name, your company, the name of your TV show. So say for instance - "Hi, my name is James and welcome to James' Mowing. I'm the founder of James' Mowing Company and this show is all about how to cut your grass the right way."
Step three is the Body of your show. That's where you give all the content that your viewers want. A lot of keyword research in our previous video will help you decide what you need this part to be about. Step four is the Call To Action. Every video must have a powerful call to action at the conclusion of it. There isn't any point producing videos just for the sake of creating videos. We must have a purpose or a reason why you're creating this video. So at the conclusion of each video, make sure you tell your viewers what it is you'd like them to do. Whether it is to subscribe to your Youtube channel, to sign up to your opt-in list or to obtain a product or service that you have.
And lastly, the most crucial rule about online video, the shorter the videos, the better. We find videos that are about 2-3 minutes in length, perfect. And now, let's get onto this week's challenge. This week's challenge is to create a video using our 4-step formula. So that is Opener, Branding, Body and Call To Action. V:5
About the Author:
Learn how to make good Youtube videos using this simple 4-step formula. Visit Five Minute Video Marketing to boost your Youtube videos now!. This article, Terms To Apply On How To Make Good Youtube Videos is released under a creative commons attribution license.
