Decades before, photography was something only the wealthy enjoy, and films weren't something as ubiquitous as television or radio sets, and everybody else didn't seem to mind the difference to begin with. These, of course, are long gone: film has gone nearly obsolete because of digital photography and cheap, unlimited digital storage. DSLRs get better and cheaper each day, and that little thing called the World Wide Web has created photography sensations overnight.
Not all photographers might feel too welcoming of these rather rapid changes, but because this is today's new normal, everybody who wants to stay must hop in the bandwagon too. If you take photos of weddings for a living, this would mean needing to promote yourself on the web. Here are several things you could do to adapt and remain outstanding at the same time.
Set up a minimalist website that will showcase your best work and let visitors contact you through phone or email, or pay your studio a visit. It is vital to buy your own domain in order to look more professional (signing up in one of the free blogging platforms often comes off as unprofessional). Update your website often with your latest works to let visitors know you're continuously on the move. You could also add a web-exclusive slideshow to your wedding packages to draw your clients to your website.
[[If you're a singapore wedding photographer, you could also create your Facebook fan page and Twitter account so as to reach more potential customers on the Internet, as well as to keep your present and past clients up-to-date with your works. You will find that this is not only cost-efficient but also effective in keeping communication lines and project opportunities open. You can also use your social media accounts for Wedding Photography Singapore promotional projects, such as offering discounts to your Facebook fans or giving away prints and shoot sessions on your anniversary. All these are a good way to develop a community beyond your studio.]]
Of course, do not disregard the heart and soul of your craft: face-to-face interactions with people. Update your business with your Facebook fan page and website, and take time to introduce these to people you hand your cards to. Consider your online image an invaluable, powerful tool to letting more and more people know about your brand and your services!
Not all photographers might feel too welcoming of these rather rapid changes, but because this is today's new normal, everybody who wants to stay must hop in the bandwagon too. If you take photos of weddings for a living, this would mean needing to promote yourself on the web. Here are several things you could do to adapt and remain outstanding at the same time.
Set up a minimalist website that will showcase your best work and let visitors contact you through phone or email, or pay your studio a visit. It is vital to buy your own domain in order to look more professional (signing up in one of the free blogging platforms often comes off as unprofessional). Update your website often with your latest works to let visitors know you're continuously on the move. You could also add a web-exclusive slideshow to your wedding packages to draw your clients to your website.
[[If you're a singapore wedding photographer, you could also create your Facebook fan page and Twitter account so as to reach more potential customers on the Internet, as well as to keep your present and past clients up-to-date with your works. You will find that this is not only cost-efficient but also effective in keeping communication lines and project opportunities open. You can also use your social media accounts for Wedding Photography Singapore promotional projects, such as offering discounts to your Facebook fans or giving away prints and shoot sessions on your anniversary. All these are a good way to develop a community beyond your studio.]]
Of course, do not disregard the heart and soul of your craft: face-to-face interactions with people. Update your business with your Facebook fan page and website, and take time to introduce these to people you hand your cards to. Consider your online image an invaluable, powerful tool to letting more and more people know about your brand and your services!
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