1/26/2013

Things To Know About Social Search Methodologies

By Raymond Thorne


Most people now use the internet for all their information needs. Despite the hugely popular algorithm based searches, there is still a significant need for social search methods. Websites are ranked constantly and everyone wants theirs to be at the top. This takes a lot of work and only the best sites with outstanding content will rank highly. Many people do not realise that quality content is the best way to keep their site at the top of the searches is to provide their visitors with great content that is relevant to the original search.

Using an alternative search approach has been around for quite some time. In fact, from the very earliest days of the internet people have used different methods to find the information they are looking for. In a social context the searching focuses on the interests of the individual. They have the ability to really refine their searches.

Social searches differ from usual searches in that they are much more focused. The visitor is looking for high quality information or people with similar interests. Their networks can help to promote sites that unusual or dealing with a niche that has few experts. By launching a specific and very refined search visitors can often find very unusual information.

When visitors have successfully found a really valuable site, or located a kindred spirit they will want to share that with their friends. Some of the most simple methods are tagging and book marking. These human generated links are quite different from the machine based searches and create a new level of refinement and connections.

The benefits of using a human based ranking system are numerous. One of the most important is that it reduces spam. It can often assist with the relevance of searches. This is especially true of when the information is very specialized. There is the opportunity for experts in a particular field to offer their help and experience to others who are looking for exactly the knowledge they have.

On line networking is at the heart of social rankings. People with common interests constantly exchange information and promote sites with really good content. This helps to reward sites that are carefully put together for the specific purpose of helping others. Many people are tired of sites that are simply trying to sell them something. They want to learn something new or meet other with common interests. This can be particularly valuable for education and social issue. Environmentalists are also finding a platform on the internet by using targeted social searches.

Despite the many advantages to human social recommendation, there are also some disadvantages which will ultimately prevent them from taking priority on the web. The biggest problem is that human generated rankings are just too slow for a computer dominated world. New sites and content are being added so fast that it is impossible for people alone to keep up.

People will always try to beat the established searching methods. Everyone must understand the the pro's and con's of the internet and factor this into the way they track down any information they need. Social search methods can be extremely valuable and have been successfully used for many years. They may never surpass the speed and efficiency of machine generated searches but they can help to maintain some much needed balance within the ever growing on line community.




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