4/17/2014

Why Corporate Art Collections Are Actually Beneficial

By Anita Ortega


If one would go to a very large office, he would usually notice that there are a lot of paintings or other forms of artworks that are used there as decorations. Now one would usually wonder why a company would spend a lot of dollars on things like these. Now they do not know that behind these corporate art collections, there are deeper reasons as to why corporations would hold these things.

One can actually consider these paintings as a company asset because they would actually serve as some sort of marketing tool that does help the image of the corporation. It is for this specific reason that these corporations do not mind shelling out a lot of money on these so called worthless paintings. There are actually a lot of reasons as to why these things are actually very important.

Now a corporation always has to be attractive to the public because the people have a certain expectation of corporations. The public would expect the corporation to at least look classy and professional on the outside. Now the corporations would hang paintings on their walls in order to respond to that particular expectation so that when visitors would come into the office, the visitors can see that the corporation knows exactly how to present itself.

Now this is only one of the positive effects that the paintings would have on visitors. Another positive effect that these paintings would have on the visitors is that they would help the visitors relax while they are either waiting for a meeting or working. Looking at paintings can actually be very relaxing and would therefore help visitors feel at home while they are inside the office.

Not only the visitors will feel more at home with the paintings but even the workers will as well. There have been some actual findings that state that artworks actually have a calming effect on the brain that would bring out positivity in a person. This in turn will help the workers become more productive in the office.

Art in general is proven to stimulate brain activity inside the minds of people. Some of the positive effects that paintings could have on the brain would be reduction of tension, increase in creativity, and higher levels of happiness. This would result in overall productivity in the office and would help boost the morale of workers.

Now aside from helping themselves, the corporations are also helping cultures by showcasing their paintings. Now each painting comes from a different county and would carry the culture of its respective country. By showcasing these paintings or artworks in their offices, the corporations are actually promoting the culture of the respective country.

Of course the corporations are also helping the art community as a whole. In a way, they are promoting art as there are many people who do not appreciate classic art forms enough. So by hanging these artworks in an office, these works will get the exposure that it needs from the public.




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