8/31/2014

Building Your Brand Through Club Event Promotion Ideas

By Colette Foreman


The top reason that most people go to night clubs is to have fun and socialize. Meeting up strangers and interacting on the basis of no one judging you is also welcomed. If you relate to the reasons why night clubs were formed then it is easier to have club event promotion ideas.

Whether it is a night club, lounge or a bar that needs to be promoted the foundation is the same. Be very specific on the audience you want to reach. This helps in planning as the target audience will influence the choices made.

An event success is dictated by the date it kicks off. Ensure that the date does not coincide with other great events within the locality. Otherwise the crowd will be split and you might loose a good share to your competitor.

Some of the celebrations that you might hold are weddings and receptions. Corporate parties are a good twist. Birthday parties and anniversaries always bring in new clients through the invites. Do not shy away from the vibrant baby showers.

Graduation parties are a good way of popularizing the joint. Most venues do not think about hiring their venues to association meetings and political movements. Their presence will prove beneficiary in the long run.

Music is the beat of the venue and the greatest form of entertainment to a huge following. Whether you prefer to work with a live band or a professional DJ the trick is to ensure the form of entertainment provided is well suited for the target audience and will not push them away.

Advertising is the best marketing tool. Be your own promoter if affordability is tricky. Send out emails, captivating fliers, press releases to the local media like newspapers, television stations, radio stations and internet blogs.

The press is being overtaken by social media. Consider doing most of marketing on social media. Always have online updates on twitter and twitter as they have a massive following.

Giving out branded merchandise helps to push up sales at the end. Shirts, hats, umbrellas, key holders and other branded items can be given away as gift hampers to frequent customers and those who bring in more clients.

Be unique but relevant, inviting great artists like magicians and comedians increase your client base. To improve on your competitiveness, very interactive games can be formed that will drive people off their chairs.

When you work with an agent finalize on the method of payment before closing the deal. They can be paid for their services through a certain percentage of total income made or as a portion of number of people that the party will attract.

Working with themes on daily basis is a marvellous idea. Taking the role of a gold sponsor in charity events and offering to host the event is an opportunity to get free publicity from the press and increase your customers and profits.

To get good reviews and ratings invite promoters and make it known through your posters that they will be in attendance. To build a strong brand, frequent appearance from socialists will help.




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