Forever Living distributors: Are you determined to creating a big business? If so, dig into this article now.
If you seek to become a top earner, you must go well beyond your circle of friends and family.
You have to learn how to market- like a REAL business!
Here are 3 ways top earners dominate today:
- Market Effectively
Like any established business, you must market to generate sales. Network marketers in companies such as Forever Living are taught a lot about how to network, but almost nothing about how to market.
Purchasing leads and business cards, and setting up your company-provided replicated website seems like marketing. These are just marketing tools, and some are not very effective. There are a few parts to a marketing strategy:
Target The Right People: Who is your target market for your Forever Living opportunity? Entrepreneurs? Cash-strapped unemployed people? I recommend you target other network marketers who are looking for a better way to build their business. Networkers understand the business to a degree and won't ask you if this is a pyramid. Networkers have shown they are willing and able to make a monthly autoship purchase.
Adopt A Compelling Position: Thousands of people are promoting Forever Living. Why should anyone sign up with you? Decide what sets you apart and communicate that to the marketplace.
Promotion Strategy: Once you run out of friends and family to prospect into your Forever Living business, how will you generate leads? Use a proven online marketing system that teaches strategies to generate leads online.
Follow-Up: You must follow up with all your leads. Use an automated email system, combined with live phone calls, to build rapport with and close sales.
- Marketing Is More Critical Than Duplication
Traditionally, network marketers in opportunities like Forever Living are taught to keep their business-building activities extremely simple and duplicable by others Marketing Is More Critical Than Duplication Traditionally, network marketers in companies such as Forever Living are taught to keep their business-building activities extremely simple and duplicable by others in their downline.
How effective is this strategy to keep everything simple so other can duplicate it? For a very small percentage of marketers, this strategy is effective. But for the extreme majority of multilevel marketers in companies like Forever Living, keeping everything allegedly duplicable does NOT lead to high levels of duplication.
To prove this to you, look at these stats:
- Only about 1 in 5 people in your Forever Living downline will sponsor anyone else.
- Of those that do sponsor people, most will only sponsor 2-3 people total.
- The remaining 80% of your Forever Living downline won't ever do a darn thing.
The keep-everything-duplicable strategy that network marketers in Forever Living are taught (like some ancient gospel) actually only causes 20% of the people to sponsor anyone...and they tend to sponsor a tiny number of people!
The strategy to keep-it-simple sounds great but in practice does NOT invoke high levels of duplication and creates problems very few people ever recognize. The most common way to keep it simple is to use warm market recruiting, which is to approach family and friends and present the Forever Living business opportunity to them.People promote this strategy not because it's the most effective tactic, but because it's the simplest.
This strategy can actually lead to people quitting Forever Living. Once people run out of others to talk to within the first 30-90 days, they will often quit Forever Living because they have NO CLUE how to perform the one activity they must rely on to build a business: advertising and marketing to generate consistent lead flow. The second problem this friends and family approach creates is it repels high caliber prospects. Ideal prospects for a Forever Living business, people with transferable skills and large personal and professional networks such as real estate professionals, professional salespeople, and other business people tend NOT to want to approach family and friends about their opportunity. Many professionals want to protect their reputation and do NOT want to introduce their friends and colleagues to an opportunity that they just got started with such as Forever Living.
So should you begin by approaching friends and family about your Forever Living business? Sure. But you must learn to market in order to build a real business because you WILL run out of leads. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties. Learn to market online and you can grow a Forever Living business with less duplication, while you attract higher caliber prospects into your business. If only a few high caliber team members learn to market Forever Living online, you could build a very large Forever Living organization.""
- Network With Like-Minded People
Building a Forever Living business is unlike having a job. Rather than depending hopelessly on a job to make you rich, you're building a long term enterprise.
After a while, almost no one is going to understand what the heck you're doing. And then you'll start hearing all sorts of ridiculous comments:
- You think you're too good to have a job like everyone else?
- When are you going to stop wasting your time on that silly thing?
- You'll never make any money doing that!
This is employee mindset. Under no circumstances should you let these type of comments influence your resolve. Do not discuss your business with these types of people. You'll feel more confident and get fewer hassles.
Go and connect with other networkers. Attend regional and national training events for Forever Living reps. Seek out and meet some of the top earners in your Forever Living opportunity or other companies. They are often energetic, support people.
Reach out to other networker through Facebook. Never lead with your Forever Living venture. Keep it real, and just have conversations. Take the average income of the 5 or 6 people you hang out with the most. That's what your income will look like. Select the people you associate with very carefully.
If you seek to become a top earner, you must go well beyond your circle of friends and family.
You have to learn how to market- like a REAL business!
Here are 3 ways top earners dominate today:
- Market Effectively
Like any established business, you must market to generate sales. Network marketers in companies such as Forever Living are taught a lot about how to network, but almost nothing about how to market.
Purchasing leads and business cards, and setting up your company-provided replicated website seems like marketing. These are just marketing tools, and some are not very effective. There are a few parts to a marketing strategy:
Target The Right People: Who is your target market for your Forever Living opportunity? Entrepreneurs? Cash-strapped unemployed people? I recommend you target other network marketers who are looking for a better way to build their business. Networkers understand the business to a degree and won't ask you if this is a pyramid. Networkers have shown they are willing and able to make a monthly autoship purchase.
Adopt A Compelling Position: Thousands of people are promoting Forever Living. Why should anyone sign up with you? Decide what sets you apart and communicate that to the marketplace.
Promotion Strategy: Once you run out of friends and family to prospect into your Forever Living business, how will you generate leads? Use a proven online marketing system that teaches strategies to generate leads online.
Follow-Up: You must follow up with all your leads. Use an automated email system, combined with live phone calls, to build rapport with and close sales.
- Marketing Is More Critical Than Duplication
Traditionally, network marketers in opportunities like Forever Living are taught to keep their business-building activities extremely simple and duplicable by others Marketing Is More Critical Than Duplication Traditionally, network marketers in companies such as Forever Living are taught to keep their business-building activities extremely simple and duplicable by others in their downline.
How effective is this strategy to keep everything simple so other can duplicate it? For a very small percentage of marketers, this strategy is effective. But for the extreme majority of multilevel marketers in companies like Forever Living, keeping everything allegedly duplicable does NOT lead to high levels of duplication.
To prove this to you, look at these stats:
- Only about 1 in 5 people in your Forever Living downline will sponsor anyone else.
- Of those that do sponsor people, most will only sponsor 2-3 people total.
- The remaining 80% of your Forever Living downline won't ever do a darn thing.
The keep-everything-duplicable strategy that network marketers in Forever Living are taught (like some ancient gospel) actually only causes 20% of the people to sponsor anyone...and they tend to sponsor a tiny number of people!
The strategy to keep-it-simple sounds great but in practice does NOT invoke high levels of duplication and creates problems very few people ever recognize. The most common way to keep it simple is to use warm market recruiting, which is to approach family and friends and present the Forever Living business opportunity to them.People promote this strategy not because it's the most effective tactic, but because it's the simplest.
This strategy can actually lead to people quitting Forever Living. Once people run out of others to talk to within the first 30-90 days, they will often quit Forever Living because they have NO CLUE how to perform the one activity they must rely on to build a business: advertising and marketing to generate consistent lead flow. The second problem this friends and family approach creates is it repels high caliber prospects. Ideal prospects for a Forever Living business, people with transferable skills and large personal and professional networks such as real estate professionals, professional salespeople, and other business people tend NOT to want to approach family and friends about their opportunity. Many professionals want to protect their reputation and do NOT want to introduce their friends and colleagues to an opportunity that they just got started with such as Forever Living.
So should you begin by approaching friends and family about your Forever Living business? Sure. But you must learn to market in order to build a real business because you WILL run out of leads. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties. Learn to market online and you can grow a Forever Living business with less duplication, while you attract higher caliber prospects into your business. If only a few high caliber team members learn to market Forever Living online, you could build a very large Forever Living organization.""
- Network With Like-Minded People
Building a Forever Living business is unlike having a job. Rather than depending hopelessly on a job to make you rich, you're building a long term enterprise.
After a while, almost no one is going to understand what the heck you're doing. And then you'll start hearing all sorts of ridiculous comments:
- You think you're too good to have a job like everyone else?
- When are you going to stop wasting your time on that silly thing?
- You'll never make any money doing that!
This is employee mindset. Under no circumstances should you let these type of comments influence your resolve. Do not discuss your business with these types of people. You'll feel more confident and get fewer hassles.
Go and connect with other networkers. Attend regional and national training events for Forever Living reps. Seek out and meet some of the top earners in your Forever Living opportunity or other companies. They are often energetic, support people.
Reach out to other networker through Facebook. Never lead with your Forever Living venture. Keep it real, and just have conversations. Take the average income of the 5 or 6 people you hang out with the most. That's what your income will look like. Select the people you associate with very carefully.
About the Author:
Ricardo Interpemian has coached thousands of people how to build businesses such as Forever Living.
