Disney has hit something of a goldmine when "Frozen" was released. It reached some of the highest levels of commercial success for the company in question, ranging from DVD purchases to overall merchandise. As a result of all of this success, mainstream or otherwise, it was only a matter of time until Disney announced a sequel. It has to be advertised well, though, and I believe that this is where an online marketing company may come into play.
Set to be released in 2018, according to a number of recent articles, "Frozen 2" will pick up where the events of the first movie left off. Those who have watched the original may wonder how a story like this could continue. After all, all of the major plot points in the story were tied up relatively well, making the concept of a sequel that much more interesting. Despite discussions of potential storylines and the like, I think that marketing must be covered in detail.
One of the reasons why the original "Frozen" earned so much success was due to the advertising Disney put into the project. Several months after the first movie came out, one could step into any retail outlet and see a sizable degree of Frozen merchandise in aisles. The reason for this is simple: it sells. When a brand has so much weight to it, one can easily see how a company could produce more merchandise. As far as the digital side of things go, though, matters are considerably different.
According to firms like fishbat, social media has become something of a window to the world. More than anything else, it is able to help us interact with individuals and companies alike, which has its advantages from a marketing standpoint. Disney may be able to craft several posts on Facebook, for example, but to do so while addressing a specific audience is another story. Optimal times for posting would be just one focus for any online marketing company to cover.
"Frozen 2," from what I have seen, can be one of the best films of the year in 2018. With that said, it remains to be seen if it'll be able to match up to the original, especially when given the fact that it is a sequel. Many of them do not quite match up to the originals; this isn't to say that it'll be the case for "Frozen 2," though. It's just a matter of how well the movie is advertised and, to a greater extent, the work that Disney puts into its creation.
Set to be released in 2018, according to a number of recent articles, "Frozen 2" will pick up where the events of the first movie left off. Those who have watched the original may wonder how a story like this could continue. After all, all of the major plot points in the story were tied up relatively well, making the concept of a sequel that much more interesting. Despite discussions of potential storylines and the like, I think that marketing must be covered in detail.
One of the reasons why the original "Frozen" earned so much success was due to the advertising Disney put into the project. Several months after the first movie came out, one could step into any retail outlet and see a sizable degree of Frozen merchandise in aisles. The reason for this is simple: it sells. When a brand has so much weight to it, one can easily see how a company could produce more merchandise. As far as the digital side of things go, though, matters are considerably different.
According to firms like fishbat, social media has become something of a window to the world. More than anything else, it is able to help us interact with individuals and companies alike, which has its advantages from a marketing standpoint. Disney may be able to craft several posts on Facebook, for example, but to do so while addressing a specific audience is another story. Optimal times for posting would be just one focus for any online marketing company to cover.
"Frozen 2," from what I have seen, can be one of the best films of the year in 2018. With that said, it remains to be seen if it'll be able to match up to the original, especially when given the fact that it is a sequel. Many of them do not quite match up to the originals; this isn't to say that it'll be the case for "Frozen 2," though. It's just a matter of how well the movie is advertised and, to a greater extent, the work that Disney puts into its creation.
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