9/06/2015

Could Fleet Graphics Have Helped Pixels?

By Robin Setser


I was initially interested in "Pixels," once I saw the first few moments of the trailer. A classic monster movie of sorts, complete with video game icons, was something that struck my attention. However, my level of intrigue associated with the movie started to wane as I learned more and more about the film in question. Marketing can always have an impact on a film's success, though, and it's easy to wonder if fleet graphics could have made things better.

After all, you have to consider that many other companies have implemented fleet graphics in the past. According to companies such as JMR Graphics, these high-quality vinyl wraps are not only able to hold up over time, but they can possess the sharpest appearances to boot. Without question, these graphics can depict all types of products, movies included. It's for this reason that I have to wonder if "Pixels" could have benefited from these tools.

Early on, I am sure that fleet graphics could have made a difference. "Pixels" was in the fortunate position of having numerous icons from video games show up on screen. Everyone from Pac-Man to the Space Invader aliens made their presences known, and they are icons which most people would immediately recognize. Wouldn't it make sense, then, for them to be implemented into said graphics? The long-term impact, more than anything else, leaves me curious.

It seemed like the moment that "Pixels" made it to theaters, negative press came from all corners of the Internet. Most of it focused on the poor writing and comedy, which did not help to make this admittedly visually striking film any more worthwhile. As a matter of fact, I have a hard time believing that even the best cast and crew could have made "Pixels" a more believable film. Instead, it became nothing short of a disappointment for those who were once eager to see it.

While it's difficult to believe that "Pixels" could have been helped by fleet graphics, in the long run, this isn't to say that other brands should overlook them. In fact, these wraps are nothing short of effective when they are designed well. Of course, the products and services illustrated must be accounted for as well. You want to present deals and opportunities for clients to be accountable for. If this is done, there will be no denying the impact associated with these very graphics.




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