3/28/2016

Why Gucci Rightfully Matters To The World

By Gary Reed


Today, fashion spans a much deeper meaning than just glamour or the need to keep up with trends. It has become a part of everyday life and a reflection of art and beauty, paired with all the necessary comfort a woman especially needs. When culture change, this industry follows suit.

The streets is becoming the runway of everybody. There is just to much to take, when it comes to style, and this had been made possible by High Street and High Fashion houses. Out of all of them, Gucci, is arguably the most beloved, and right so. Going back to the 1920s, they have earned it.

It did not just come from nothing. The founder, where the brand owes its name, has worked with a creative mind in building himself, what is to be known now as an empire, so to speak. Its humble beginnings may be well known in the industry but few are familiar with the man behind it all.

A lot of times, it may even be the first brand name you have heard of as a child. For sure your mother has talked about it at one occasion, maybe more. About their high end bags and sought after shoes, no one can miss it. At least, no woman aware of trends will.

This is because women naturally invest a good deal of money in bags, believing that it could be more practical. Clothes are expensive as well but they do not necessarily stay to be in style. The brand has a nice history behind it, and with good reason. This was launched in 1921 by a man who worked first as an elevator attendant.

Although many people know about the humble history of the company, few are familiar with the man responsible for making everything possible. Before making an empire out of his leather goods, he worked t a famous hotel in London. The job there would later become his inspiration to create bags that are sold massively.

He checked out luggage bags of guests and decided he wanted just the kind of business for himself. After which, he saved money and just in time for turning forty, an unlikely age for working as an attendant, he went back to his country and began his business soon after.

To date, the loafer shoes are the only ones on display at a museum in New York. Since the brand is famous with bags, it pays to know that it was the first to produce a bamboo bag which is iconic and a company mainstay to this day. Fast forward to the 90s, the image of the company was compromised when copies of its wares spread like wildfire everywhere.

The press had a field day and they had to restore the image of the luxury brand by hiring designer Tom Ford. As their art director. He saved the company from a lot of trouble, keeping the position until 2005. Nothing is perfect but being able to come up with designs that remains as classics to globally, is definitely close to it.




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