As it has been seen in the past years, the only activity that tends to bring most people of the world together at the same time is through sports. World competitions attract many spectators meaning that in marketing a product, sporting activities will always provide a large potential market. Branding companies saw this as a stepping stone of globalising their products and by now they are very much engrossed in these activities. Some of these sports apparel brands include Nike, Adidas, FILA, Reebok just to name a few who are usually on the jerseys, balls, gloves and boots.
Branding companies partnering with the sporting industry has made it easy to market their products. This because the venue and presence of the target market established already. Psychologically most people are ready to buy what their role models, that is, the players own to feel that closeness to them. Also, branding companies also realize products that are not directly related to sports but exhibited to the market through them.
The partnership formed by these companies is mostly between them and sporting associations, teams and even individuals. These deals are in the shape of contracts worth millions of dollars every year. The contacts are usually binding and benefit both parties. A team or individual is however not restricted to having only one contract.
The period of this contract is usually a very crucial matter. Many companies prefer short term contracts to long-term ones because with short-term contracts teams are kept on toes hence motivated to maintain a good performance to have their contracts renewed or even improved. It becomes tough to speculate the performance of a team after an extended period. The team may end up performing poor attracting limited fans, in the long run, making it ineffective for marketing of any product.
Individual players also suffer the same fate. The value of their contracts lies upon their current performances. If a player is on form, many branding companies would like to have contracts with them since his or her fan base is large. However, in the event of a drop in form, long time injury or advanced age most companies terminate the contracts.
Branding has helped in improving sporting standards both in the sport itself and even outside the sport. Additionally, many different sports, teams and personality are united under common brands especially during exhibitions. Teams are always working hard with the aim of improving their performance to maintain their brand deals. Apparel companies also promote the value of a contract if the team keeps a good performance attracting many fans. Other branding companies also try to lure the best performing teams into having better contracts with them.
In the individual level, every player who already has a good branding deal will always work hard to maintain their form or even to get better deals with other different companies. For those sportspersons who are yet to get good deals, they are always motivated to work extra harder. In the long run, it helps in maintaining the competition levels and ensures that these athletes are always self-evolving which makes the sport more interesting.
Apart from competition level, ethics also been maintained. Teams usually conduct their activities within the circle of the accepted regulations. Cases of doping and fixing of results are rare since teams and individuals found with such offences normally get all their contracts terminated. Individual players also maintain an accepted code of conduct outside the field because they are the image of their respective partners whose image should remain pure.
Branding companies partnering with the sporting industry has made it easy to market their products. This because the venue and presence of the target market established already. Psychologically most people are ready to buy what their role models, that is, the players own to feel that closeness to them. Also, branding companies also realize products that are not directly related to sports but exhibited to the market through them.
The partnership formed by these companies is mostly between them and sporting associations, teams and even individuals. These deals are in the shape of contracts worth millions of dollars every year. The contacts are usually binding and benefit both parties. A team or individual is however not restricted to having only one contract.
The period of this contract is usually a very crucial matter. Many companies prefer short term contracts to long-term ones because with short-term contracts teams are kept on toes hence motivated to maintain a good performance to have their contracts renewed or even improved. It becomes tough to speculate the performance of a team after an extended period. The team may end up performing poor attracting limited fans, in the long run, making it ineffective for marketing of any product.
Individual players also suffer the same fate. The value of their contracts lies upon their current performances. If a player is on form, many branding companies would like to have contracts with them since his or her fan base is large. However, in the event of a drop in form, long time injury or advanced age most companies terminate the contracts.
Branding has helped in improving sporting standards both in the sport itself and even outside the sport. Additionally, many different sports, teams and personality are united under common brands especially during exhibitions. Teams are always working hard with the aim of improving their performance to maintain their brand deals. Apparel companies also promote the value of a contract if the team keeps a good performance attracting many fans. Other branding companies also try to lure the best performing teams into having better contracts with them.
In the individual level, every player who already has a good branding deal will always work hard to maintain their form or even to get better deals with other different companies. For those sportspersons who are yet to get good deals, they are always motivated to work extra harder. In the long run, it helps in maintaining the competition levels and ensures that these athletes are always self-evolving which makes the sport more interesting.
Apart from competition level, ethics also been maintained. Teams usually conduct their activities within the circle of the accepted regulations. Cases of doping and fixing of results are rare since teams and individuals found with such offences normally get all their contracts terminated. Individual players also maintain an accepted code of conduct outside the field because they are the image of their respective partners whose image should remain pure.
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