5/14/2016

Choosing A Canadian Record Label

By Linda Williams


A record label is generally defined as a brand associated with marketing of music and videos. It can also be looked at as a company that publishes and manages brands and trademarks, a record label is also tasked with enforcement of copyright for sound recording as well as video, and they market and distribute the music as well. A Canadian record label is not different at all, it performs the same tasks.

Knowing the different categories of record labels is a must do thing for an artist before settling down for a certain company. The different kinds of companies have different term and different way of operating. It is advisable that an artist consults with his or her legal advisers to ensure that the choice will be legally bidding and stable thus ensuring smooth running.

There exist three major categories of record brands. One of them is known as major, the second one is known as major-minor and the last is known as independent. A major label is associated with an international brand name, and there are four known such international labels. BMG, Universal Music Group, SONY and Warner Music Group are the big four labels that a major uses to distribute its products.

The second type of brand is the mini-major is associated with the big four labels. They sell their tunes and songs through those international companies. Independent labels on the other hand are small, non-affiliated to either the big four or the mini-major and they do their distribution independently.

A record label and her artists have been known to have a pretty stressed relationship. Their decisions do not converge in most cases, the brand does what is best in terms of marketing the art and the artist strives to retain originality of the art. An artist does not therefore welcome alterations whereas a company wants to make some changes to meet their desired outcome. That being said, a contract is therefore important, as it shows the terms that both the artist and the label have agreed upon and must adhere to.

Due to the rise in the many ways of using the internet, many of these artist signing companies have experienced their fair share of difficulties on the market. It has become easier to share files over the internet making it possible for artists to do their own marketing and selling through the web at a much lower cost.

Labels have found new techniques of remaining useful and operational, because although the internet is a cheap way of distributing the music recording and videos, the returns are little. Especially when dealing with well established artists. They sign new deals with their artists that are friendly and more profitable.

An artist is thus required to conduct good research before settling for a given company to handle his or her work. The success of the artist will directly depend on how established and experienced a recording company has been. Past experiences by artists can help when making a decision on which signing company to go with.




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