Sending cards to your clients and vendors is a good way to keep your business at the top of their minds. A lot of people appreciate getting cards over getting social media messages and text messages during special occasions. To increase the appeal of your cards and for them to have the most impact, here are some tips to keep in mind when sending out holiday ecards.
Decide who you want to email. It is best if you choose to email people that you have a personal relationship with or you are cordial towards. Avoid anyone that you do not interact well with. Separate your contacts into various lists, based on the purpose they serve in your organization. For instance, don't send similar cards to your customers and suppliers. This is because these are different segments of people and you relate with them differently.
Personalization gets better response rates than generalized cards. Customize the card by including the name of the recipient on the card. You can also write a customized message for everyone on their cards. This may take a long time but it will make the recipients happier. Just write something short and meaningful, based on how you relate with the person.
Send the cards on time. Don't send them too early or too late. If it doesn't arrive on time then its impact will be lost. In order for you not to be late, you need to design or acquire the cards much earlier than you actually need them. This way, when the card is due to be sent it will be already ready.
When sending out the cards, concentrate on good wishes. Do not include any marketing messages on your card. This is because your customers will just think that you are just after their money after all. Leave out promotional discounts and codes out of your card. Also, avoid any promotional messages. Keep things focused on your goodwill message.
Don't make things complicated. The simpler the card, the better. If you get too complicated, you might also get stressed out since you will have to put in a lot of work into the card. You can even the design the card on your own if it is simple. The other option is to get a designer to come up with a simple card.
When writing out the message, be generic. This is because people have different religious affiliations and different beliefs. If your beliefs do not appeal to them, then you will repel them. That is why it is best to keep things general in your messages. Do not lean towards any religion or philosophy.
Sending out these cards is a good way to strengthen the relationship that you have with stakeholders in your organization. Keep sending out cards on a regular basis. Even if most of the people do not respond, they still take note of your cards, so you should not be discouraged. Given the cost of acquiring a new customer, it is better that you do all you can to maintain them once you acquire them.
Decide who you want to email. It is best if you choose to email people that you have a personal relationship with or you are cordial towards. Avoid anyone that you do not interact well with. Separate your contacts into various lists, based on the purpose they serve in your organization. For instance, don't send similar cards to your customers and suppliers. This is because these are different segments of people and you relate with them differently.
Personalization gets better response rates than generalized cards. Customize the card by including the name of the recipient on the card. You can also write a customized message for everyone on their cards. This may take a long time but it will make the recipients happier. Just write something short and meaningful, based on how you relate with the person.
Send the cards on time. Don't send them too early or too late. If it doesn't arrive on time then its impact will be lost. In order for you not to be late, you need to design or acquire the cards much earlier than you actually need them. This way, when the card is due to be sent it will be already ready.
When sending out the cards, concentrate on good wishes. Do not include any marketing messages on your card. This is because your customers will just think that you are just after their money after all. Leave out promotional discounts and codes out of your card. Also, avoid any promotional messages. Keep things focused on your goodwill message.
Don't make things complicated. The simpler the card, the better. If you get too complicated, you might also get stressed out since you will have to put in a lot of work into the card. You can even the design the card on your own if it is simple. The other option is to get a designer to come up with a simple card.
When writing out the message, be generic. This is because people have different religious affiliations and different beliefs. If your beliefs do not appeal to them, then you will repel them. That is why it is best to keep things general in your messages. Do not lean towards any religion or philosophy.
Sending out these cards is a good way to strengthen the relationship that you have with stakeholders in your organization. Keep sending out cards on a regular basis. Even if most of the people do not respond, they still take note of your cards, so you should not be discouraged. Given the cost of acquiring a new customer, it is better that you do all you can to maintain them once you acquire them.
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