When you decide to do a commercial for your business, there are various things you need to be keen about. One of them is the corporate narrator you are going to work with. The voice over used plays a role in the amount of attention that the audience will pay to your advert. Here are a few hints to help you when making this choice.
The emotions you want to describe the brand should be considered. Whether it is excitement, contentment, relieve or even encouragement, you need someone who can bring them out in a perfect manner. Someone who is specialized in doing an advertisement for children products and events may not be the best to do adult adverts which require a lot of seriousness like buying and selling of shares. Make a list of the kind of emotions you expect to see.
The gender of the professional must be decided too. While some people feel that this is not necessary, others find it important to specify whether they want to work with a male or a female. Women are believed to have soothing voices while men are authoritative. If you are dealing with serious issues, you can prefer to choose a man. Also, if your brand targets a specific gender, you can use the voice of that particular gender.
The language and accent should be considered as well. The business may be based on a specific location or may be targeting people from a specific place. You need to have a language that is well understood by your target group. If one includes an accent, the people he is targeting will easily relate to it, and it will be easier to convince them.
You have already prepared a video, and all you want is a voice to match it. Even if the video is not ready, you already have an idea of how it is going to look like. The two main categories of commercial videos include presentation and story-telling. Some people are specialized in either of them, and it is important to enlighten the interested persons about the video for the advert.
It is very important that the interested parties give you samples of their previous work. Their promises and word of mouth can not just convince you. You need to see what they have delivered for their previous clients and how they impacted the growth of that business. Go through the samples to know the people with the potential to make your brand great. Remember you want a long-lasting impact.
Before you choose the person to work with, it is important to sample with some of your target group members. Let a few of the professionals make a voice over for your advertisement and make a comparison. Let people give their views on who they think should get the job and why. With this, one is going to make a decision that is more reasonable.
The final thing will be to perfect things with the chosen artist. You must ensure he practices over and over again till you are satisfied with the final voice over. Point out areas that need to be improved on and focus on the opinions given by the group that listened to the samples. What you record should be good enough to make a long-term impression.
The emotions you want to describe the brand should be considered. Whether it is excitement, contentment, relieve or even encouragement, you need someone who can bring them out in a perfect manner. Someone who is specialized in doing an advertisement for children products and events may not be the best to do adult adverts which require a lot of seriousness like buying and selling of shares. Make a list of the kind of emotions you expect to see.
The gender of the professional must be decided too. While some people feel that this is not necessary, others find it important to specify whether they want to work with a male or a female. Women are believed to have soothing voices while men are authoritative. If you are dealing with serious issues, you can prefer to choose a man. Also, if your brand targets a specific gender, you can use the voice of that particular gender.
The language and accent should be considered as well. The business may be based on a specific location or may be targeting people from a specific place. You need to have a language that is well understood by your target group. If one includes an accent, the people he is targeting will easily relate to it, and it will be easier to convince them.
You have already prepared a video, and all you want is a voice to match it. Even if the video is not ready, you already have an idea of how it is going to look like. The two main categories of commercial videos include presentation and story-telling. Some people are specialized in either of them, and it is important to enlighten the interested persons about the video for the advert.
It is very important that the interested parties give you samples of their previous work. Their promises and word of mouth can not just convince you. You need to see what they have delivered for their previous clients and how they impacted the growth of that business. Go through the samples to know the people with the potential to make your brand great. Remember you want a long-lasting impact.
Before you choose the person to work with, it is important to sample with some of your target group members. Let a few of the professionals make a voice over for your advertisement and make a comparison. Let people give their views on who they think should get the job and why. With this, one is going to make a decision that is more reasonable.
The final thing will be to perfect things with the chosen artist. You must ensure he practices over and over again till you are satisfied with the final voice over. Point out areas that need to be improved on and focus on the opinions given by the group that listened to the samples. What you record should be good enough to make a long-term impression.
About the Author:
Find the best corporate narrator for your creative and commercial projects by touring our web pages today. To access our narration demo and know more about our available accents, use the links at http://www.voicebysamueljr.com/category/my-services right now.
