7/19/2012

Why Your Salon Needs Shellac Nail Polish Colors

By Shella P. Guerra


Shellac nail color, red lipstick, bronzer, blonde highlights, - it seems like every week we hear about a new beauty craze. Some of these trends make sense, some don't. Our favorite styles might be totally different from someone else's, but take this from us: shellac is something everybody can get behind.

So what are the things that make shellac nail polish colors any different from the normal stuff? There are actually a number of things. Shellac is made of a slightly different substance. It contains a powerful combination of polymers that makes it extra strong. This super-strength makes it un-chippable for up to a month, which is the main reason it's so popular. It's heavier than traditional polish, so it needs to be put on in many light coats as opposed to a few thicker ones. Each coat is "cured" under a special UV light, making the final result much structurally stronger than a regular paint job.

The complex application process makes shellac nails a primarily salon-based operation. Make sure you have manicurists specially trained in shellac application. An untrained set of hands can easily screw it up. As far as consumers are concerned, there's a big bonus to having to get shellac done professionally. Then they can get an awesome, professional paint job, and rock it for weeks! Some people are not so great at painting leopard nails. Others are longing to try an impossible-looking floral design It's your job as a manicurist to make their dreams come true. Become a pro at shellac application, and you might just see your client base triple.

Not all brands of shellac are made equal. We recommend doing some searching and going with a brand that specializes in shellac. You'll want your chosen shellac company to offer a wide range of hues and all the necessary equipment.

So, why is shellac such a vital part of your menu? With its tough chemical composition and its ultra-strengthening application process, shellac nail polish is on the rise as the most popular beauty treatment out there!




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