6/17/2017

Marketing Magic Can Happen With Products From Spellbinders

By Janet Barnes


Shop keepers have some great new tools available to them that could improve the way they approach marketing for all time. Now business owners, managers, or other retail shop administrators can create their own unique stationary or business cards lickety-split. Creative managers get their art supplies from Spellbinders, and involve their entire staff in the process of creating all the products necessary to keep their company name on the lips of the people.

The newest attraction is the magnetic die pick-up tool. This large, diamond-shaped tool helps the artist or designer keep track of dies, nails, push-pins, or any other metal items that can easily roll off the working surface to be stepped on by unsuspecting coworkers or family members. It is a fun shape for children to handle, and the artist can set them loose to find any and all lost or sharp metal objects in the area.

Front windows facing public roads or mall areas serve as a dynamic location for marketing their presence. All the employees will love getting together to design, die, cut, and mount their festive collaboration. With the right tools, an elaborately detailed and impressionistic portrait of a cherished day can become the beacon that brings all the Holiday shoppers to their door.

Of course, they are best known for scrap-booking, which is a hobby that continues to attract people from the classroom to the retirement home. Homemade Christmas cards, wall hangings, picture frames and other memorabilia get created on a dull, rainy Sunday. The simple act of creating art brings cohesion to families and brightens the lives of anyone receiving these anecdotal gifts from family or friends.

These tools can be of particular interest to museum owners and curators. Each display must be accompanied by an historic explanation of the artifact, generally set up on an easel beside the display. With a cutting and embossing machine, they have the ability to generate artifact displays that are as interesting and attractive as the painting or historical artifact that they describe.

For elderly customers who have a lifetime of photographs to scrapbook, such a kit makes their task much easier. Many older people have arthritic hands or palsies that make even basic tasks difficult. The process of organizing, identifying, and mounting photographs can become a painful and nearly impossible battle, but should they cross over before the project is finished, family lore will be forever lost.

Thirty years ago the creation of a scrapbook required manual drawing, cutting, and mounting. Some people spent years organizing their scrapbooks, and for many elders it was their last creative endeavor. Tragically, there were instances where they would become ill or die suddenly, and their great work could never be finished.

A fun idea is to bring the grandchildren to see their elders in order to assist them with the process. This can give the grandparents the opportunity to tell stories about each photograph as the whole family works together to create something that tells the story of their family tree. Allowing the young ones to do the cranking keeps them busy and helps to spare arthritic hands.




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